The JBS Fund for the Amazon supports the operation of an açaí factory run by cooperative producers in Amapá.
JBS announced at COP-28 in Dubai on Friday that it will invest 43.3 million Brazilian reais over the next three years to enhance transparency and traceability in Pará's cattle supply chain. This investment also aims to support small-scale farmers through environmental regularization programs and the adoption of regenerative practices and agroforestry systems. The company is at the forefront of a pilot project aimed at implementing an individual cattle traceability system in Pará. This initiative, unveiled by Governor Helder Barbalho at the COP, aims to equip the entire state's cattle population with individual traceability chips by 2026, ensuring integrity and transparency within the production chain. This effort is also designed to assist producers by providing them access to the benefits of traceability, including market expansion opportunities. During the panel where the announcement was made, JBS's Executive Director of Corporate Affairs, Marcela Rocha, highlighted the initiative's significance for Brazil's continued progress. She emphasized the pride in responding to the country's production capabilities in a sustainable manner, noting the initiative's intelligence and courage. The individual traceability system is expected to enhance production security, job creation, and offer benefits and opportunities for all involved. The announcement was supported by Brazil's Ministers of Agriculture, Carlos Fávaro, and of Agrarian Development and Family Agriculture, Paulo Teixeira. They expressed their desire for the Pará program to serve as a benchmark for other states and the world, acknowledging that while the majority of Brazilian rural producers follow good practices, initiatives and resources are needed to certify and recognize these practices. Part of JBS's announced investment will go to the Eastern Amazon Fund (FAO) to assist small-scale producers in affixing individual identifiers to their livestock, with a total of 5 million reais allocated to this initiative by 2026. The individual traceability program has already commenced with the application of electronic identifiers at JBS's Friboi unit in Marabá (PA), supported by NGOs and MSD Animal Health, owner of the Allflex brand, which supplied the electronic identifiers, training, data reading equipment, and software for consolidating information on each animal. JBS CEO Gilberto Tomazoni stated that this partnership with the state of Pará reinforces the company's commitment to supporting small producers and enhancing transparency in livestock farming. These programs reflect JBS's ongoing effort to promote more sustainable production practices, crucial for boosting Pará's agriculture and developing a unique traceability system in Brazil, leading to more transparent and responsible production. The announcement encompasses a suite of initiatives aimed at advancing sustainable agriculture in Pará, supported by JBS. The company will invest 3 million reais in the expansion and operational costs of Green Offices in the state, facilitating the regularization of thousands of producers through the Sustainable Territories Platform, a state government program aimed at scaling and enhancing low-carbon socioeconomic development initiatives in Pará. Additionally, JBS will invest 375,000 reais in the Fazenda Nota 10 initiative, aimed at improving farm management and productivity. The JBS Fund for the Amazon also plays a crucial role in promoting sustainable actions for local socioeconomic development. The JUNTOS program, in partnership with Rio Capim Agrossilvipastoril, aims to include calf and steer producers in the transition to low-carbon livestock farming, with an initial investment of 10 million reais from the JBS Fund, planning to support over 3,500 families across key states in the Legal Amazon. Furthermore, the RestaurAmazônia project by the Solidaridad Foundation, which fosters the integration of agroforestry systems, sustainable livestock farming, and forest conservation in Pará, is supported by the Fund with investments totaling 25 million reais by 2026, aiming to scale productive restoration efforts and benefit 1,500 rural families across 75,000 hectares in four municipalities along the Trans-Amazonian Highway.