Thai Union's manufacturing facility in Portugal has launched its own retail outlet, featuring the exclusive product range, Peniche Can Surf.
On May 26, 2023, in Peniche, the Thai Union's Portuguese subsidiary, European Seafood Investment Portugal (ESIP), celebrated the opening of their latest venture, a factory store named Peniche Can Store. This new outlet will feature ESIP's unique brand, Peniche Can by Thai Union, alongside a variety of other ESIP products that are distributed across three continents. The Peniche Can Store, inaugurated by the ESIP team along with local dignitaries and representatives from Thailand, is an extension of ESIP's production facilities in Peniche. It showcases the brand's latest offering, Peniche Can Surf, a line of tuna salads aimed at the surfer community in Peniche and those leading a healthy, active lifestyle. These products are now available for purchase at the store and across the nation through the website penichecan.pt. The store's inauguration saw the presence of notable figures including Sven Massen, Thai Union's Europe Operations Director, João Santos, ESIP's Plant Manager, Khrongkanit Rakcharoen, Thailand’s Ambassador to Portugal, Supamas Yunyasit, Minister Counsellor of the Thai Embassy, and Henrique Batista Antunes, the Mayor of Peniche. João Santos expressed pride in the new store and the Peniche Can brand, highlighting Peniche's global appeal to surfers and the store's commitment to showcasing locally produced, globally distributed seafood products. Sven Massen emphasized ESIP's significant role in the economy of the Leiria district and its contribution to the community through employment and passion for seafood. The Peniche Can brand pays homage to Peniche's fishing heritage and its vibrant surfing community with its initial salad range, including tuna with bulgur and vegetables, tuna with red beans and mixed vegetables, and a tuna pasta salad. ESIP, established in 1915, stands as the fourth-largest exporter in the Leiria district, with a workforce of over 850 employees across 8 production lines. The company, a part of the Thai Union Group, boasts an annual turnover of EUR 84 million and exports to three continents. For more information on Peniche Can and its offerings, visit penichecan.pt or follow their Instagram page at instagram.com/penichecansurf. Thai Union Group PCL, a global leader in the seafood industry for 46 years, is renowned for its high-quality, innovative seafood products. With a portfolio of leading international and Thai brands, Thai Union is committed to sustainable and innovative seafood solutions. The company's dedication to sustainability has been recognized through its inclusion in the Dow Jones Sustainability Indices for nine consecutive years and its ranking on the Food Products Industry Index of the DJSI. Further details on Thai Union's sustainability efforts can be found at seachangesustainability.org.