Promotion of Irish Beef in Europe by ABP Food Group

The team from Ireland dedicated to sales had a bustling week leveraging St Patrick’s Day to enhance the visibility of Irish beef and elevate the ABP Food Group's presence throughout Europe. Prestigious gatherings took place in six nations across a span of four days. This rapid tour included stops in Germany, Italy, Luxembourg, Belgium, Spain, and France. As the premier exporter of Irish beef, ABP Food Group leverages the global St Patrick’s Day festivities as a key component of its yearly marketing strategy. In the top left photo – Present were the Irish Ambassador to Spain, David Cooney, Acting Minister Paschal Donohoe TD, Richard Bourke from ABP, Ms Cecilia Ruiz, and Bord Bia Spain representative. The top right photo featured – Mr Jean Denaux, Bord Bia’s Ms Noreen Lanigan, Chef Claude Colliot, and Eoin Ryan from ABP Food Group. Captured during a visit to a Metro store in Milan, Italy from left to right: Bobby McDonagh, the Irish Ambassador to Italy, Tanaiste Joan Burton, TD, Claude Sarrailh, the Managing Director of Metro Italy, and Eoin Ryan, the International Sales Manager for ABP Food Group. In the final photo – Featured are Ms Julie Sinnamon, Eoin Ryan from ABP Food Group, Minister Richard Bruton, Noreen Lanigan, Mr Christoph Schmitt, Mr Jean Denaux, Chef Claude Colliot, Mr Jacques Cagna, Ambassador Geraldine Byrne Nason, and Mme Colliot. Photos are provided courtesy of Bord Bia.