New Packaging launched by ABP for Certified Irish Hereford Prime Beef

ABP Food Group, the leading beef processor in Ireland, is excited to unveil its innovative packaging for the entire range of its Certified Irish Hereford Prime (CIHP) beef offerings. This fresh packaging initiative, developed collaboratively by ABP and Bord Bia, emphasizes the superior quality of the beef. In a significant event, John Hayes, the esteemed brand ambassador for Irish Hereford Prime and a celebrated former Irish rugby player, introduced the new Irish Hereford Prime branded boards and knives at the Fire restaurant located in the heart of Dublin. The collaboration between Certified Irish Hereford Prime, ABP Food Group, and Pallas Foods facilitates the supply of their premium beef to both the food service industry and retail customers throughout Ireland. The newly designed CIHP packaging, which accentuates the product's quality features, is set to reach clients across Europe, including numerous Michelin-starred establishments. Eoin Ryan, the European Sales and Marketing Manager at ABP Food Group, remarked, “Producing top-tier beef products is what we excel at ABP, making it imperative for our packaging to reflect this excellence. Collaborating with Bord Bia on the design ensured that our packaging not only serves its purpose but also adheres to the highest standards of food packaging quality.” The Certified Irish Hereford beef produced by ABP is procured from a dedicated network of over 4,000 Irish Hereford Prime farmers. These farmers consistently supply beef to ABP's six processing facilities in Ireland on a weekly basis.