In COP, JBS advocates for a national traceability program and support for regenerative agriculture to fight against illegal deforestation.

Sheila Guebara, Climate Action Leader at JBS Brazil, participated in a panel discussion this morning in Dubai, alongside Luiza Bruscato from the Brazilian Table NGO, Pedro Burnier from Friends of the Earth, Ricardo Negrini from the Federal Public Ministry, and Renata Potenza from Imaflora. During the event, which took place on December 1st at COP28, JBS, one of the world's largest food companies, advocated for the establishment of a national cattle traceability program and for supporting small producers in adopting regenerative farming practices. Guebara emphasized the collective effort required among various stakeholders in the industry to enhance traceability across the entire supply chain, which currently poses a significant challenge for Brazilian livestock farming. Guebara highlighted the importance of traceability and promoting regenerative, low-carbon livestock farming as key to addressing climate change. She mentioned JBS's ongoing efforts, including the Transparent Livestock Farming Platform, which aims to have 100% of its direct suppliers monitoring their own suppliers by 2025. With a goal of having 57% of its supplier base registered by 2023, JBS is pleased to report achieving 62%. For nearly 15 years, JBS has been monitoring its direct suppliers through a geospatial system, aiming to extend this control throughout the supply chain. Guebara also stressed the need to support smallholders in adopting regenerative agriculture practices, such as using technology and implementing diverse agroforestry systems, along with financing for animal identification, to improve the livelihoods of small farmers and their communities. The panel also featured Joaquim Bento de Souza, a professor at the Department of Economics of the Luiz de Queiroz College of Agriculture (ESALQ/USP); Luiza Bruscato, Executive Director of the Brazilian Sustainable Livestock Table; Ricardo Negrini, Federal Prosecutor; and Pedro Burnier, Livestock Program Manager at Friends of the Earth, with Renata Potenza, Climate and Agricultural Chain Project Coordinator at Imaflora, moderating. The panelists discussed the need for joint action to ensure traceability and progress towards a regenerative supply chain. Ricardo Negrini pointed out the current limitations of the Animal Transit Guide (GTA) system and the necessity for individual traceability to ensure sustainability. Joaquim Bento de Souza highlighted the potential for carbon sequestration in soil management and animal digestibility to reduce emissions and capture methane. Pedro Burnier emphasized the importance of including and incentivizing producers to adopt regenerative practices, while Luiza Bruscato called for empowering rural producers to recognize their critical role in driving change within the industry.