Good Herdsmen introduces first organic beef supplier in Italy

Good Herdsman, the organic beef brand of ABP, has become the inaugural Irish organic meat provider to enter the Italian marketplace. This introduction was facilitated by Bord Bia, utilizing its Chef’s Irish Beef Club network, during an event for food bloggers in Pordenone. Italy stands as one of the largest organic markets within Europe, boasting over 2,250 organic food and beverage offerings. The country is home to 19 million consumers of organic food, and the past five years have seen a 69% increase in the number of eateries offering organic dishes. Featured on the extreme right in the photograph is Eoin Ryan, who holds the position of European Sales & Marketing Manager at ABP Food Group.