The Simple Root: McCain's Sustainability Initiatives

The Simple Root, a new global plant-based brand supported by McCain Foods, is set to launch in the UK later this year. The brand uses a unique IP technology developed in partnership with McCain Foods to create dairy alternatives using root vegetables, herbs, and spices. The product line includes cooking sauces, dips, and cheese substitutes, with a global roll-out to key markets expected soon. The Simple Root is entering the rapidly growing market for plant-based alternatives to meat and dairy, which is estimated to be worth over £600m in the UK. The brand's products are minimally processed, have a low carbon footprint, and use locally sourced ingredients. They offer a simple way to enjoy a variety of foods for snacking, cooking, and sharing without compromising on taste. The technology used by The Simple Root transforms potatoes and other root vegetables into a creamy taste and texture similar to dairy, but without artificial flavors and allergens such as dairy, nuts, soy, and eggs. This patented ingredient base was developed in collaboration with McCain Foods, the world's largest manufacturer of frozen potato products, and Pilot Lite Capital. The partnership aligns with McCain Foods' drive for innovation beyond its core portfolio. McCain Foods has been innovating new ways to enjoy the potato since 1957 and is now bringing its expertise to The Simple Root. The Simple Root team, led by Global CEO David Behringer and UK CEO Louise Wymer, brings extensive experience in the development and marketing of food brands. The Simple Root's initial UK range will be available soon, with an innovative pipeline of exciting new products and a global roll-out expected soon. More information can be found at thesimpleroot.uk.