Recognition at Leading UK Grocer Awards for ABP
ABP has been declared the recipient of the prestigious Own Label Supplier of the Year Award at the esteemed Grocer Gold Awards ceremony held in London. The company was selected over competitors from various own label food sectors by a jury comprising CEOs and commercial directors from leading UK supermarkets, wholesalers, and purchasing consortia. The panel highlighted ABP's extensive support across categories, insights into customer needs, high service standards, and ongoing innovation in products as key factors for their decision. Tom Kirwan, the Managing Director of ABP UK, expressed his delight over the accolade, stating, “We are incredibly honored to be acknowledged by the retail sector. This award is a testament to our commitment to serving our customers well, a commitment shared by everyone at ABP UK and throughout the larger ABP Group.” Over the last year, ABP has introduced significant innovations in both the meat and meat alternative sectors. Notable initiatives include the inauguration of a new “Ready to Cook” facility in Shropshire, the introduction of a microwaveable fresh sausage product, and a licensing deal with Warner Brothers Consumer Products to create a line of DC superhero-themed fresh and frozen sausages and burgers. In February, ABP launched its inaugural fresh plant-based meat alternative brand in the UK market. This line features a variety of fresh plant-based items designed to cater to the evolving preferences of both those reducing their meat consumption and vegetarians. The Grocer Gold Awards, organized by The Grocer Magazine, aim to honor the highest achievements in the grocery retail sector, celebrating outstanding service, creativity, and innovation.