Raised & Rooted Brand Offers Plant-Based Nuggets as an Autumn Alternative to Apple Picking

Unique Orchard Demonstrates That Plant-Based Foods Can Be Savory and Appetizing NEW YORK – September 27, 2019 – In honor of the introduction of its new plant-based nuggets, the Raised & Rooted™ brand has put a twist on a beloved American autumn activity – apple picking – to demonstrate that nuggets made from plants can be both tasty and healthy. The brand organized the inaugural nugget picking event in New York City's Bryant Park, where attendees were encouraged to gather imitation nuggets in return for real, crunchy, fresh-from-the-oven Raised & Rooted Nuggets. "This was an engaging method to educate people about the ingredients of our nuggets – plants," stated David Ervin, Raised & Rooted's vice president of marketing. "Raised & Rooted was established to make plant protein accessible to all. There's a misconception that plant-based foods lack flavor, but Raised & Rooted is challenging that notion with our crunchy, tasty nuggets." Visitors to the orchard spent the day wandering among the nugget trees, taking pictures, and sampling the crunchy nuggets with autumnal dipping sauces. Meatier Plant-Based Foods Raised & Rooted™ Nuggets are crafted from a mix of pea protein isolate, bamboo fiber, golden flaxseed, and egg white. They provide nine grams of protein and five grams of fiber, with 33 percent less saturated fat than conventional white meat chicken nuggets per serving. The nuggets, coated in a crunchy batter, are also a good source of Omega-3s and can be enjoyed as a snack or a meal. "We like to describe Raised & Rooted nuggets as 'meatier plant-based foods'," Ervin said. "They have the flavor of chicken nuggets but with less saturated fat and more fiber. They offer a novel approach to incorporating plant protein into daily meals." Next month, the Raised & Rooted brand will also introduce a Blended Patty, made with 100 percent Angus beef and pea protein isolate. The Blended Burger offers 19 grams of protein and contains 60 percent less saturated fat and 40 percent fewer calories than a standard 80 percent lean all-beef burger. In the U.S. retail market, alternative proteins are already a $1 billion industry and continue to grow*. Studies also indicate that 40 percent of consumers are seeking to incorporate more plant-based protein into their diets, primarily for health reasons*. For more information on Raised & Rooted™ products and where to find them, visit www.raisedandrooted.com. Follow the Raised & Rooted brand on social media at @RaisedandRooted. *Nielsen, total U.S., xAOC, 52 weeks ending 01/19/2019, including UPC and non-UPC items, from the Power Of Meat 2019 *Proprietary Research 2019 ### About Raised & Rooted Raised & Rooted was established to make plant protein more accessible and to offer delicious plant-based and blended foods that align with contemporary eating habits. The Raised & Rooted product line includes a plant-based Nugget and Blended Patty. The Raised & Rooted brand's fresh and frozen meat substitutes are available at over 7,000 retailers nationwide. Visit: www.raisedandrooted.com and follow @raisedandrooted on Facebook and Instagram.