Pact® Brand Snack Bites with Health Benefits Launched by Tyson Foods
The Company Continues to Develop Innovative Chilled Snacks While Offering Consumers More Protein Choices Springdale, Ark., September 18, 2019 - Tyson Foods, Inc. (NYSE: TSN) has introduced a new range of functional chilled protein snacks under its new brand, Pact®, designed to assist individuals in harnessing the natural advantages of food. The company's team of nutrition and culinary specialists developed Pact® Snack Bites, which are anticipated to tap into the expanding functional food market, predicted to hit $100 billion in the U.S. by 2025.* Functional foods have the potential to provide positive health and wellness effects and can assist individuals in filling nutritional gaps. Pact Snack Bites are literally filled with nutrition. They are made with real fruits and nuts, contain over ten wholesome ingredients per serving, and include ingredients like kombucha, matcha, and turmeric. At a time when fewer ingredients on a label are gaining attention, Pact offers more – which means more purposeful nutrition in each bite. Pact products are also a good source of protein and include live probiotic cultures, prebiotic fiber, and collagen protein. Research continues to affirm the significance of gut health in overall health and well-being, and the fiber, prebiotics, and probiotics in Pact Snack Bites are important contributors. “Consumers are seeking tasty, convenient foods that deliver essential protein and other functional benefits,” said Noelle O’Mara, Group President of Prepared Foods for Tyson Foods. “As one of the world's largest food companies and a leader in protein, we are well-positioned to meet that demand as we continue to innovate with exciting new products like Pact.” Sixty-five percent of people are seeking foods with functional benefits† while the number of snacking occasions continues to rise as the lines between breakfast, lunch, and dinner blur. “We are innovating at the intersection of these trends,” said O’Mara, “providing consumers with more convenient, nutritious snack options.” A snack designed to be “full of good” Pact® Snack Bites are available in four varieties using a range of ingredient combinations created to deliver both flavor and function: Gut Instinct – Cranberry + Kombucha Probiotic Snack Bites – Made with green banana flour, cranberries, and kombucha for a fruity and tart flavor. Benefits include 1 billion live cultures, 3g prebiotics, 9g protein, and 4g fiber. Gut Ahead – Turmeric + Ginger Prebiotic Snack Bites – Made with green banana flour, ginger, and turmeric for a savory and spice-forward flavor. Benefits include 1 billion live cultures, 3g prebiotics, 8g protein, and 4g fiber. Vibe On – Mint Matcha + Blueberry Energizing Snack Bites – Made with wild blueberries, peppermint oil, and matcha for an aromatic and slightly sweet flavor. Benefits include 1000mg omega-3, 55mg magnesium, 9g protein, and 3g fiber. Glow With It – Cocoa + Coconut Collagen Snack Bites – Made with coconut flakes, cocoa, and collagen protein for a rich, yet sweet flavor. Benefits include 750mg omega-3, 950mg grape seed oil, 10g protein, and 3g fiber. Pact® products do not contain artificial flavors, and while they are refrigerated to maintain freshness and functionality, they can be enjoyed without refrigeration for up to a week. All four varieties offer a good source of protein. Market Approach Pact Snack Bites will debut with a campaign on Indiegogo, a crowd-funding platform the Pact brand team is leveraging to test its product before a broader roll-out. The campaign invites Indiegogo’s early adopter community and brand advocates to try the product and provide real-time feedback. “Pact is part of our disruptive innovation model to create, iterate and bring products to market faster,” said O’Mara. “It’s also part of our multi-dimensional approach to innovation which includes creating food that is fresh and less processed, in flexible forms that fit seamlessly into consumers’ lives, and that is functional with important health and well-being benefits.” Other recent product innovations from the company include Raised and Rooted® plant-based nuggets and blended burgers and Aidells® Blends meatballs and sausages made with ancient grains and other ingredients. These join other category game-changers like Hillshire® Snacking premium small plates, and Jimmy Dean® Delights® Egg’wich breadless breakfast sandwiches and protein Breakfast Bowls. For more information on Pact Snack Bites, visit https://www.pactfoods.com/ or follow on social at @eatpact. About Tyson Foods Tyson Foods, Inc., (NYSE: TSN) is one