McCain Foods Makes Strategic Investment in Vertical Farming

McCain Foods Limited, based in Toronto, Ontario, has successfully made a strategic investment in TruLeaf Sustainable Agriculture, an innovative Canadian agri-tech firm. TruLeaf has pioneered indoor vertical farming technology that allows for the year-round growth of fresh, high-quality leafy greens in an eco-friendly manner. Since its establishment in 2011, TruLeaf has built a robust team of experts to further develop these unique growing systems, which can be set up anywhere, from urban centres to remote areas with harsh climates. The company currently markets its produce in Atlantic Canada under the GoodLeaf brand, through retail and food service channels. McCain Foods is actively collaborating with entrepreneurs to develop and commercialize agri-food technologies, and its investment in TruLeaf aligns with this innovation strategy. Max Koeune, President and CEO of McCain Foods Limited, expressed his enthusiasm for the partnership, highlighting McCain's 60-year history of advancing agricultural practices for the betterment of crop quality and environmental standards. He emphasized McCain's commitment to partnering with innovative businesses like TruLeaf to continue setting new standards for environmental care and efficient crop production through advanced agricultural technology. Gregg Curwin, TruLeaf's Founder and CEO, expressed his excitement about entering this new stage of development and growth with a leading global food company like McCain Foods. He believes this partnership will expedite TruLeaf’s farm expansion, providing high-quality, local, fresh produce to more Canadians and extending their reach globally. McCain Foods Limited is the world's largest producer of frozen potato products and a global leader in appetizers and snacks. It employs around 20,000 people, operates 53 production facilities across six continents, and generates annual sales exceeding CDN $9 billion. TruLeaf is a groundbreaking data-driven company that enhances food production predictability through precision agriculture without using pesticides, herbicides, or fungicides. The company's system uses vertical farming technology to create efficient, controlled indoor farms to meet the needs of retailers, food service, and consumers. TruLeaf significantly disrupts the conventional leafy green supply chain in North America, selling its produce under the GoodLeaf brand, through its fully owned subsidiary, GoodLeaf Community Farms Limited, which grows and markets packaged produce in North America and beyond. For media inquiries, please contact Andrea Davis at McCain Foods Limited at Andrea.DAVIS@mccain.ca.