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# Jimmy Dean Brand Highlights Mood-Enhancing Effects of Breakfast Foods
- URL: https://cibocom.ghost.io/jimmy-dean-brand-highlights-mood-enhancing-effects-of-breakfast-foods/
- Published: 2019-09-25T00:00:00.000Z
- Updated: 2026-10-08T14:52:24.000Z
- Author: Cibocom
- Tags: Tyson Foods, pork, beef, poultry

The Brand is spearheading the breakfast revolution with its NEW portable Biscuit Roll-Ups and Morning Combos. CHICAGO, Ill., September 25, 2019 – The verdict is out – breakfast foods contribute to all-day happiness. A study\* conducted by the Jimmy Dean® brand, the top protein breakfast brand in America,† confirms that regardless of whether you're an early bird or a night owl, consuming breakfast foods can positively influence your mood at any time of the day. The study shows that 80 percent of adults consume breakfast foods as a snack or for dinner (also referred to as 'brinner'), with over half participating in these habits at least once a month. The data also indicates that nearly three-quarters of Americans report feeling happier or more energized on days when they snack on breakfast foods or have them for dinner. Younger generations are also more inclined to consume breakfast foods throughout the day, with 87 percent stating they find breakfast appealing as a late-night meal, compared to 68 percent of Boomers. “For over half a century, Jimmy Dean has held the belief that breakfast can bring a positive outlook to your day, and this study validates that breakfast foods not only induce positive feelings in the morning, but all day long,” stated Scott Glenn, marketing director of the Jimmy Dean brand. “We take pride in continuing to produce breakfast foods that offer protein-rich options for any time, anywhere.” Breakfast Innovation for the Breakfast Revolution The Jimmy Dean brand has established itself as a pioneer in breakfast protein innovation, launching the first breadless breakfast sandwich, Jimmy Dean Delights® Egg’wich, in 2018 and over 170 other product innovations in its 50-year history. In its ongoing mission to revolutionize breakfast and provide Americans with a fulfilling and positive start to their day, the brand is launching two new protein-rich, portable, breakfast products that can be enjoyed at any time of the day. Jimmy Dean Biscuit Roll-Ups blend real eggs, premium meats, and cheese all encased in a soft flaky biscuit, creating a delicious breakfast that can be held in one hand and is packed with protein, suitable for the entire family. Ready in less than two minutes, Biscuit Roll-Ups can be found in the frozen section of major grocery retailers nationwide. Jimmy Dean Morning Combos pair popular breakfast items like pancakes and sausage and convert them into bite-sized warm meals that are convenient to eat on-the-go. Morning Combos come in two varieties: Mini Maple Pancakes paired with Maple Sausage Bites or Blueberry Muffin paired with savory Sausage Bites. Heat in the microwave for a quick 30 seconds for a warm breakfast that contains eight grams of protein. Morning Combos can be found in the refrigerated section of major grocery retailers nationwide. “Breakfast as a meal occasion is evolving, and we’re thrilled to spearhead innovation and the creation of products that offer options for everyone,” stated Steve Silzer, marketing director of the Jimmy Dean brand. “Jimmy Dean Biscuit Roll-Ups and Morning Combos are the latest portable options that help fulfill a need for a tasty, protein-rich breakfast in the morning or at any time of the day.” To discover more about Jimmy Dean brand products, including the new Biscuit Roll-Ups and Morning Combos, visit www.jimmydean.com. \*Jimmy Dean Breakfast All Day Study. Kantar omnibus. May 2019\. †Market share of Breakfast Sausage and Frozen Protein Breakfast Categories, ranked first in Dollar Sales and Volume Sales data per Nielsen xAOC L52W – w/e September 7, 2019\. About Jimmy Dean® Brand The Jimmy Dean brand is America’s top protein breakfast brand.2 For 50 years, Jimmy Dean has guaranteed quality in every dish, offering warm, satisfying breakfast options that the entire family can enjoy. Jimmy Dean Fresh Roll Sausage, Links & Patties, Fully Cooked Sausage Links, Crumbles, Simple Scrambles™, Skillets, Delights®, Breakfast Bowls, Bacon, Stuffed Hash Browns, Protein Sandwiches, and Pancakes & Sausage on a Stick boast full flavors and premium quality ingredients guaranteed to make any meal the best. For more information on the Jimmy Dean brand, including product offerings and delicious recipe ideas, visit www.jimmydean.com. About the Jimmy Dean Breakfast All Day Study The Jimmy Dean brand commissioned an Omnibus study in collaboration with Kantar to gain a deeper understanding of America’s attitudes toward eating breakfast at any time of the day. The Jimmy Dean Breakfast All Day Study was conducted from May 23, 2019 – May 28, 2019 among 1,000 nationally representative Americans aged 18-64, using an e-mail invitation and an online survey. ###