Forget the Roses – Express Love with a Chicken Nugget Bouquet

Construct a Chicken Nugget Bouquet for Valentine’s Day and Stand a Chance to Win $10,000 and a Year's Supply of Tyson Chicken Nuggets SPRINGDALE, Ark. – February 10, 2020 – The season of love is upon us, with many preparing for Valentine’s Day and pondering over the ideal gift for their loved ones or friends. This year, the team at Tyson® Brand is encouraging the celebration of love, specifically the love for chicken nuggets, by initiating the “Chicken Nugget Bouquet Contest.” From February 10, lovers can design their unique chicken nugget bouquet and participate for an opportunity to win a grand prize of $10,000 for a romantic vacation and a year’s supply of Tyson chicken nuggets. To participate, construct a chicken nugget bouquet and share a picture by tweeting @TysonBrand with the hashtag #nuggetbouquetcontest. “Chicken nugget bouquets are becoming popular,” stated Lauren Talbert, senior marketing manager for Tyson Brand, “and there’s no better way to express your love than with a chicken nugget bouquet this Valentine’s Day.” The trend was initiated last October when a bride’s fascination with Tyson chicken nuggets led her maid of honor to contact the Tyson Brand team, who crafted a custom nugget bouquet as a surprise gift for the bride and supplied Tyson nuggets for all the wedding guests. The bride shared a picture of herself with the nugget bouquet, and the story became viral. The Tyson Brand team is encouraging all chicken enthusiasts to participate in bouquet creation and are reintroducing the chicken nugget bouquet experts as the official judges: bride Blair and her maid of honor Jenna. “This Valentine’s Day, it’s all about nuggets and affection,” Talbert said. “Whether you create a bouquet for a loved one or with a group of friends, give your heart what it truly desires…tasty chicken nuggets.” Valentine’s Day Enthusiasts Are Looking for Unique Gifts to Celebrate the Occasion While traditional gifts like flowers and chocolates are still popular among Valentine’s Day gift-givers, there is a growing trend towards unconventional expressions of love. Last year, Americans spent over 20 billion dollars on the holiday with only 9% allocated to flowers, a decrease from previous years1. The same trend is expected this year with nearly half of Americans desiring a gift that offers a shared experience with a loved one2. “Everyone should experience love this Valentine’s Day with their unique chicken nugget bouquet,” said bride Blair. “Believe me, it’ll be a fun and nugget-filled time.” The grand prize winner will be revealed in late February. The complete contest rules can be found here: www.tyson.com. For additional information on Tyson products, including where to buy them, visit www.tyson.com. Stay updated with Tyson Brand on Twitter, Facebook, and Instagram. About Tyson® Chicken In the 1930s, John W. Tyson relocated his family to Arkansas and started delivering farm-raised chickens from his truck. From these modest beginnings, the Tyson brand expanded, continually finding innovative ways to feed the nation while maintaining its original belief that every family deserves high-quality farm-raised chicken on their table. The brand’s range of products includes Tyson Fresh and Frozen Chicken, Tyson Naturals® Chicken, Grilled & Ready® Chicken, Any’tizers® Snacks, Tyson Chicken Nuggets, and Crispy Strips. As the brand has evolved, our beliefs have remained consistent: Be good. Be humble. And always keep it real. For more information, visit WWW.TYSON.COM. ### 1https://www.paymentssource.com/list/following-the-money-on-valentines-day-5-key-insights 2https://nrf.com/insights/holiday-and-seasonal-trends/valentines-day