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# debbie&andrew’s introduces a fresh look for the new year
- URL: https://cibocom.ghost.io/debbie-andrews-introduces-a-fresh-look-for-the-new-year/
- Published: 2016-02-22T01:00:00.000Z
- Updated: 2026-10-08T09:37:50.000Z
- Author: Cibocom
- Tags: #ABP Food Group, beef

The beginning of the year saw debbie&andrew’s premium product line unveiling new packaging designs. These designs highlight key product attributes, including their free-from gluten, wheat, and dairy characteristics, and provide more detailed descriptions of each item. Feedback from recent consumer tests showed that the revamped packaging for debbie&andrew’s was highly favored in terms of purchase intent, effectively conveying the brand's commitment to British quality and premium standards. Ian Bagnall, a representative for debbie&andrew’s, stated, “Our goal is to kick off 2015 with a strong start and offer our retailers greater opportunities to market debbie&andrew’s sausages. The refreshed packaging is backed by a robust marketing strategy and a comprehensive product development agenda, all aimed at revitalizing the brand’s appearance and boosting sales within the category.”