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# Danish Prime Minister and Kjeld Johannesen's Diplomatic Trip to China
- URL: https://cibocom.ghost.io/danish-prime-minister-and-kjeld-johannesens-diplomatic-trip-to-china/
- Published: 2012-09-13T00:00:00.000Z
- Updated: 2026-10-08T15:03:14.000Z
- Author: Cibocom
- Tags: Danish Crown, pork, beef

On September 10, 2012, in Randers, the Prime Minister's official trip is a continuation of President Hu Jintao's state visit to Denmark in June 2012\. The Danish delegation, which includes Helle Thorning-Schmidt, aims to highlight Danish commercial interests in China. Boosting pork exports Danish Crown, which represents nearly 10% of Denmark's exports to China, is eager to establish new connections in the country, which is the most populated in the world with 1.3 billion inhabitants. China is the fastest-growing market for Danish Crown. Over the last five years, the company has doubled its exports to China, and sees significant untapped potential for Danish pork in the country. Kjeld Johannesen, a member of the delegation, is excited about this opportunity. Johannesen is eager to return to China after his previous visit in the spring with the Danish Crown's Board of Directors. During that visit, they met with Shineway, China's largest meat company, and subsequently signed a contract worth DKK 100-150 million. Johannesen explains that their world-class food safety standards have allowed them to have direct access to the Chinese market, with which they have been trading for many years. Danish pork consumption in China Danish Crown sends an equivalent of a container load of Danish pork to China every hour during peak season. Certain products like trotters, heads, and tails are especially popular among Chinese consumers. Danish Crown sells approximately 33 million trotters to China annually. If these were lined up, they would nearly match the length of the Great Wall. The rapid economic growth and expanding middle class in China have led to large supermarket chains showing increased interest in selling more expensive cuts of Danish pork. Danish Crown's presence in China Danish Crown's subsidiary, ESS-FOOD, manages the group's product sales in China through three sales offices located in Hong Kong, Shanghai, and Qingdao. Another subsidiary, DAT-Schaub, a casings company, employs around 2,000 people at two factories in China, which are joint ventures with two Chinese companies.