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# Danish Crown’s Commitment to Stakeholders
- URL: https://cibocom.ghost.io/danish-crowns-commitment-to-stakeholders/
- Published: 2016-11-03T01:00:00.000Z
- Updated: 2026-10-08T15:09:17.000Z
- Author: Cibocom
- Tags: Danish Crown, pork, beef

During a Wednesday evening Board of Representatives meeting, Danish Crown's management unveiled a new strategy with a highly ambitious goal. The plan involves increasing the settlement price paid to Danish pig producers by an additional DKK 0.60, compared to an EU index for settlement prices that Danish Crown has surpassed by over DKK 0.20 in the previous year. Erik Bredholt, Chairman of Danish Crown’s Board of Directors, explained that the new strategy aims to boost future profits for the company's owners. The goal is to create a more profitable, focused, and robust company that can pay settlement prices that are an additional DKK 0.60 per kg above the EU index by 2021\. Going forward, Danish Crown’s settlement price will always be benchmarked against a collection of pig prices from the other four major pig producing and exporting countries in Europe. The German pig price will account for 44 per cent of the weighting, while pig prices in Spain, France, and the Netherlands will make up 28, 17, and 14 per cent respectively. Bredholt noted that previously, their prices were primarily compared with those in Germany. However, he believes that looking at a single country does not provide an accurate representation for either the company's owners or the Danish Crown management. He added that the German pig price can sometimes be an unreliable measure due to the influence of one-off events. Bredholt also highlighted that one of Danish Crown's major challenges is the decreasing supply of slaughter animals in Denmark, which is falling by 2-3 per cent annually. He believes that if they can guarantee a settlement price for pigs that encourages their cooperative owners to produce pigs in Denmark, it will lead to an increase in the supply of slaughter pigs and subsequently create more jobs at the slaughterhouses. The specific steps that Danish Crown needs to take to achieve its ambitious goals will be revealed on Wednesday, 9 November. Group CEO Jais Valeur will first share the strategy with the group’s employees, followed by a Q&A session for the media. The EU index, which Danish pig prices have been primarily benchmarked against, comprises the four EU countries with the largest pig productions apart from Denmark: Germany, Spain, France, and the Netherlands. The pig prices are weighted based on each country's production in 2013\. The German pig price will be weighted 44 per cent, while the prices in Spain, France, and the Netherlands will account for 28, 17, and 14 per cent respectively. The index reflects a mix of pure pig prices and a combination of pig prices and supplementary payments.