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# Cermaq launches brand platform: "True Arctic - slow raised salmon"
- URL: https://cibocom.ghost.io/cermaq-launches-brand-platform-true-arctic-slow-raised-salmon/
- Published: 2019-03-17T00:00:00.000Z
- Updated: 2026-10-08T06:57:05.000Z
- Author: Cibocom
- Tags: #Cermaq Global, fish

Cermaq's farming in Norway takes place north of the Arctic Circle, where the water is cold and the salmon grows slower, resulting in specific product qualities. As consumers increasingly pay more attention to the origin of the food, the Arctic effect represents market value.