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# Cermaq adopts a long-term strategy focusing on health and convenience to foster growth
- URL: https://cibocom.ghost.io/cermaq-adopts-a-long-term-strategy-focusing-on-health-and-convenience-to-foster-growth/
- Published: 2017-03-19T01:00:00.000Z
- Updated: 2026-10-08T14:54:08.000Z
- Author: Cibocom
- Tags: Cermaq Global, fish

Cermaq, the world's second largest salmon company, is dedicated to establishing robust relationships with processors, distribution centers, and retailers. The aim is to shift the emphasis from price and supply to increasing consumption and promoting sustainable farming methods. Our plan is to collaborate more closely with our clients to participate and contribute to their success. We are investing in our communication strategy to better cater to their needs. This aspect has been greatly overlooked by the industry, including Cermaq. We take pride in presenting our product in an honest and unfiltered manner. Until now, Cermaq has behaved as if we had little to say or advertise. This is about to change," states Geir Molvik. Cermaq has received global recognition and has been named the "most transparent seafood company in the world" by Seafood Intelligence. However, transparency in the supply chain is not just about technical details, but also about clearly and professionally explaining our processes. This will enable those unfamiliar with the industry to gain a deeper understanding of it. "There is a growing demand from health-conscious consumers who want to know the origin and production methods of their food. If the seafood industry wants to participate in the anticipated growth, this issue must be addressed. We will use proactive partnerships to assist our customers in expanding their business," says CEO Geir Molvik.