Brooke Burke-Charvet Launches the “Summer Love It” Tour with Hillshire Farm® to Aid the Needy

As the time for school reopening nears, Hillshire Farm® (www.hillshirefarm.com) is collaborating with celebrity mom and host, Brooke Burke-Charvet, to launch the “Summer Love It” tour. The tour aims to promote Hillshire Farm Naturals® lunchmeat and contribute to the needy. Following the successful donation of 500,000 lunches in February, Hillshire Farm brand is now joining forces with #HashtagLunchbag, an initiative committed to providing bagged lunches for the underprivileged, to further boost food donations through the brand’s refund program. The “Summer Love It” tour will embark on a two-month journey, starting with an inaugural event on July 23 at Navy Pier in Chicago featuring Brooke Burke-Charvet. Visitors to the “Summer Love It” tour will get a chance to experience why Hillshire Farm Naturals is superior in taste and deserves a place in their children’s lunchboxes. Megan Huddleston, director of Hillshire Farm brand, said, “Our ‘Love It’ or ‘We’ll Eat It’ guarantee received an overwhelming response, allowing us to donate 500,000 lunches to the needy. Through the ‘Summer Love It’ tour, we are once again providing consumers with more opportunities to express their preference for Hillshire Farm Naturals lunchmeat, while also contributing to the community.” Anyone who buys an 8 ounce package of Hillshire Farm Naturals lunchmeat can visit www.SummerLoveIt.com between July 1, 2015, and September 30, 2015, and click “Love It” or “We’ll Eat It.” For those who click “Love It,” Hillshire Farm brand will donate $1.00, up to $10,000, to #HashtagLunchbag, making it easy for consumers across the country to express their love for Hillshire Farm Naturals lunchmeat. After the Chicago inaugural event, the “Summer Love It” tour will travel to various cities throughout the summer including Columbus, Indianapolis, and Detroit, among others. For a complete list of the tour cities or to download a product coupon for Hillshire Farm Naturals lunchmeat, visit www.SummerLoveIt.com. For more details on Hillshire Farm Naturals lunchmeat and the entire Hillshire Farm product range, visit www.hillshirefarm.com or check out the brand on Facebook, Twitter, and Pinterest. About the Hillshire Farm Brand Since 1934, Hillshire Farm brand has been offering quality meat products. Our products are versatile, easy to use, and come in convenient stay-fresh packaging in a variety of cuts, sizes, and flavors. The Hillshire Farm portfolio of quality meats includes Hillshire Farm lunchmeats, Hillshire Farm Smoked Sausage, Hillshire Farm Link Sausage, and Hillshire Farm® Lit’l Smokies® cocktail links. Visit www.hillshirefarm.com for more information. About #HashtagLunchbag #HashtagLunchbag is a humanitarian service movement that provides individuals with the chance to feed their local communities, experience the benefits of giving, and share their experiences on social media to inspire others. Founded on Christmas 2012 in Los Angeles by a group of friends looking for a fun and meaningful way to contribute, the movement has spread to over 100 communities worldwide, using a simple DIY model for people to organize their own events and feed their local community with nutritious meals and notes of recognition. #HashtagLunchbag is a program under the Living Through Giving Foundation, a registered 501(c)3 non-profit organization. About Tyson Foods, Inc. Tyson Foods, Inc. (NYSE: TSN), headquartered in Springdale, Arkansas, is one of the world's largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It’s a recognized market leader in chicken, beef, and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas, and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 130 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 113,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe